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EVOLVE! Masterclass 2019 | Brno | 10th April 2019

Attract the perfect candidate. Bring them in. Seal the deal. The ultimate how-to guide

Modern talent acquisition blends inbound and outbound strategies for attracting the best talents. This masterclass is designed to give you the tools and techniques to build a digital brand that connects people with your company, and applicants with your live jobs.

The modern recruiter needs to be part recruiter, part salesperson, part marketeer, part customer service, part organiser and all things in between. This masterclass is about helping you understand and apply employer branding, job branding (and the difference) and to get everyone in your company taking part. Sessions will be hands-on, (so bring a laptop), practical and enjoyable. Expect to be fully involved and to get your hands dirty.

Why come ?

Build a strong brand

Learn from the best practices, avoid the pitfalls. Understand the principles of employer brand and building it across the social media and other channels.

Tell THE story

… and get everyone involved! Start generating content that really gets a response. Low-cost, quick and easy.

Convert the best

Connect meaningfully and turn your connections, fans and subscribers into applicants and employees.

Get your hands dirty

Practice makes perfect. Turn everything you’ve learnt into a workable action plan in our closing session. Start building on your new skills right now.

Work and network

Meet other professionals. Expand your network. Share experience and best practices during the day or over a glass of wine at the final party.

EVOLVE! with us

Get the EVOLVE pass, join our community and get exclusive access to Masterclass AND Summit, including video lectures from past years and other treats.

You never meet him in a suit. You never meet him without his hat. If you meet him, you never forget him.

Who's your trainer ?

Bill Boorman .

The founder of #Tru events, Bill Boorman, is a mastermind in the field of social recruitment, recruiting technologies, recruitment marketing and digital media. And he likes to share what he knows. In 2013, #Tru hosted over 100 events in 65 countries, now they take place almost every week. Meeting 2 500+ recruitment professionals from all over the world gives Bill a great insight into the ever-changing market and the necessary technologies.
Having worked in recruiting for more than 35 years, Bill describes himself as a recovering recruiter. Others call him “explosive chaos” or “King of Social Recruiting”. Bill judges the EMEA Candidate Experience Awards, advises global organisations, regularly speaks at events across the world, he is a published author (The Cult of Work) and a successful stand-up comedian.
At EVOLVE! Masterclass 2019, the King will share his know-how. You want to experience this.
Brno, Barceló | 10th April 2019

Agenda .

The day is divided into four active sessions and two coffee breaks
12:30 - 13:00


13:00 - 13:45

Introduction to Inbound recruitment

A mini-design sprint to understand the principles of employer brand, job brand, digital content and how companies and audience using case studies and a study of what companies do now in the region, best and test practice from around the world.

The part of career sites, landing pages, social media and other communication channels. Defining brand and what is important to people. A deep dive in to LinkedIn, Facebook, Email and other channels to see what is really working.

13:45 - 14:30


How to define and tell your story. Who tells the story and how, whilst respecting the corporate brand. generating video and images that are low cost, quick and easy to share. Getting everyone involved. The art of networking like a human digitally and in person. The data story of what people respond to.

14:30 - 15:00

Coffee break

15:00 - 16:30

The art of nurture

How to convert connections,friends, fans and subscribers in to applicants and employees. The part of marketing and advertising, and the best ways to stay connected. Identifying and engaging with potential hires, and staying connected over the long term.

16:30 - 17:00

Coffee break

17:00 - 18:00


Learning is of limited value without a plan to put things in practice. In this closing session participants will draw up an action plan to get the whole business contributing to generating candidates, from active referral schemes to generating and sharing content, because activation makes the difference.

18:00 - 18:30


Modern Recruiter - Greg Savage - 2017 | 2018 - Mark Tortorici - Expert Sourcer

Past events .

Past years' sessions were a blast. Travel back in time with us and see for yourself.







What did our trainees enjoy the most? Read some of their experience.
As someone with quite a few years in the industry I didn't expect to hear anything new but boy I was wrong. Seeing some fresh approach and getting real practical tips made me enjoy every moment.

Ladislav Jaksa Randstad Sourceright

Very practical and up to date content of training, excellent choice of speaker, lots of inspiration and chance to meet great people from the recruitment industry

Kristina Shershun

Useful information stacked in one day. Now it is just about to start using them and suitable candidates will be knocking at your door!

Martin Lutonský Kovárna Viva

Very beneficial educational event, professionally organized with inspirational and experienced speaker who presented his know-how in a structured way and was willing to answer specific problems from practise. In addition, lots of opportunities for networking and sharing experiences.

Tereza Vejvodová Talentica

Greg’s masterclass was a great opportunity to meet a world-class “recruiter” and at the same time to share experience with other colleagues from the recruitment business in Slovakia and Czechia.

Pavol Kubaška GoodCall Slovakia

To hear a recruitment legend like Greg Savage in person, that does not happen every day. A perfect in-depth lecture. Greg was an excellent speaker and an even better entertainer at the dinner after the training. More events like this one!

Matěj Matolín STRV, author lovec-hlav.cz

I took 3 important messages from Greg Savage’s performance. First, recruiters should develop and keep up with the progress in their field. Second, it will be harder and harder to get people interested in the jobs offered online, and third, that for those most sought-after clients, the recruiters’ job will be more like representing a sportsman, taking care of their career. I am already looking forward to what next year’s got to offer.

Tomáš Surka McROY

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